A new e-commerce platform for Pernod Ricard. Aimed at a youthful, design-savvy, urban crowd, the site retails premium, short run ‘added value’ exclusives from across the portfolio including Absolut, Beefeater, Jameson & Chivas Regal. Launched initially across Europe, to be later rolled out globally.
We were tasked to create a brand, name and visual identity for the platform. This had to work as a stand-alone identity but also flex to fit each brand style, and to work across multiple touch points and markets.
