Camp Beaumont provides a series of holiday camps for children from 7-17 years old. Their previous brand identity felt disjointed – a singular camp experience was not being communicated. Our brief was to create a consistent, modern visual identity that was injected with dynamism and fun. A key design challenge was to really engage with the older children, who wouldn’t want to go to a ‘rubbish’ camp!
Inspired by the thought of ‘all round fun’, we used a hand drawn marque to represent their quirky and playful nature, further emphasised by a vibrant colour palette. An extension of the identity envelopes the marque in numerous symbols communicating the multitude of activities on offer.
